Keeps you alive
Our truck, specially designed as part of the project we launched in 2014 and turning into an 80-seat mobile conference hall when opened, travels to every corner of Türkiye for cancer prevention, the importance of early diagnosis, awareness and screening. On YaşaTIR journeys, education and awareness events are organised to reach cancer patients, particularly in regions with limited socio-economic means, and to raise the awareness of people who have not yet encountered the disease. Healthy living messages are shown on its giant LED screen.
YaşaTIR, Türkiye's most important first and only mobile project, is always ready for new journeys with our supporters in every health-related field, especially preventive medicine and oncology.
YaşaTIR Projects We Have Carried Out
Since the very first day, we have been working hand in hand with our supporters to heal the wounds of all our citizens affected by the earthquake of 6 February 2023, which caused destruction in 10 of our provinces. Through rapid organisation from the second day of the disaster, we delivered 8 aid trucks to the region by 21 February in line with priority needs.
#ÇukurdaUmutVar (2019-2020)
The TV series Çukur, produced by Ay Yapım, broadcast on ShowTV and always first in the ratings, set out with the slogan #ÇukurdaUmutVar in cooperation with the Turkish Red Crescent to raise awareness of stem cell and blood donation.
As part of the project, YaşaTIR travelled 6,500 km and more than 1,000 citizens in 21 provinces received training on early diagnosis and healthy living. Together with the Red Crescent, more than 2,000 blood and stem cell donations were collected.
The proceeds from the events, in which the cast of the Çukur TV series took an active part, and from the night organised as part of the project were donated to the Life Without Cancer Association.
We Are With You in Natural Disasters (2020)
After the earthquake in İzmir on 30 October 2020, supplies needed by the people affected by the disaster, above all the needs of cancer patients, were once again delivered to İzmir by YaşaTIR.
After the 2021 Elazığ and Malatya earthquakes, supplies needed by the public were delivered to the cities on two YaşaTIR journeys.
Sport YaşaTIR (2016)
We took part as “Sport YaşaTIR” in sports events held within the social responsibility partnership with Istanbul Metropolitan Municipality and Spor A.Ş. With YaşaTIR, the centre of attention at the marathon, and our athlete angels, we ran for goodness and health to raise awareness of both sport and social responsibility.
Education YaşaTIR (2015)
With the contributions of Cigna Finans and the motto “LONG LIVE LIFE IN DEFIANCE OF CANCER”, we set out on a journey to raise healthy people's awareness of how to protect themselves from the disease, to inform society about living conditions that can cause cancer, and to support cancer patients and their families. On this journey, a team of 20 travelled 2,400 km and reached more than 1,000 people in 6 provinces with presentations by 23 different specialist doctors.
Early Diagnosis YaşaTIR (2014)
The first stop of our YaşaTIR, which took to the road to explain the importance of early diagnosis in cancer, was the Mind&Body Festival, which brings together world-famous trainers specialised in well-being and healthy living. For three days, with our specialist doctors, we explained ways of preventing cancer to the festival participants.
Personal Hygiene Training for Seasonal Agricultural Workers YaşaTIR (2014)
With our Scientific Committee, we visited the children of nomadic families struggling hard far from hygienic and humane living conditions along the irrigation canals in the villages of Karsavuran and Çiçekli in Mersin and Tarsus in the Çukurova Region. During these visits, we helped raise awareness of protection from various infectious diseases, hand and environmental cleanliness, food and water hygiene, and toilet habits.
With the sponsorship of the Nivea brand, we launched the “Smile in the Light of the Soul” project to support the psychological well-being of patients receiving cancer treatment across Türkiye. (2024)
With this project, we aim to ensure that cancer patients can access, free of charge, the psychological support treatments they struggle to reach due to socio-economic conditions, in addition to their physical treatment.
Many scientific studies around the world show that psychological support increases patients' morale and motivation and raises their rate of responding positively to treatment. In this context, psychological support for every patient receiving regular physical treatment is as important as the physical treatment itself. Our Chair of the Board of Directors, Dida Kaymaz, stated that the Smile in the Light of the Soul Project will create a psychological support process in which patients will meet one-to-one with psychologists and continue consistently, and said: “Our patients receiving cancer treatment need to be strong not only physically but also psychologically. With this project, launched with the support of Nivea, we aim to contribute to the holistic well-being of our patients. As our project will be implemented for the first time in Türkiye with its feature of providing sustainable therapy support, we are happy on behalf of our patients and proud on behalf of our association. Our aim is to make everyone fighting this disease always feel very strong, in better conditions and on the road to recovery. In this context, on behalf of all cancer patients, we thank the Nivea brand, the main sponsor of our project, for walking this road with us and contributing to this awareness.”
Within the scope of the project, which will last for 1 year, awareness activities drawing attention to the effects of cancer and psychological support throughout society will be carried out in addition to one-to-one therapies. As part of the first awareness activity, YaşaTIR, KAYD's truck that can turn into a mobile training unit and has set out on many awareness campaigns and in times of disaster in previous years, was stationed at Kocaeli Anıt Park on 27 June and at Eskişehir Dublin Square on 28 June. While our KAYD team carried out awareness activities about the project, free analyses were also performed with Nivea's skin analysis devices used all over the world.
Since its creation, YaşaTIR has been among the most awarded social responsibility projects:
- 2020 - Ace of Mice BEST ROADSHOW PROJECT
- 2020 - Doctorclub Awards SOCIAL RESPONSIBILITY PROJECT OF THE YEAR FINALIST
- 2018 - Doktorclub Awards INNOVATIVE SOCIAL RESPONSIBILITY PROJECT OF THE YEAR (with the votes of 17,000 doctors)
- 2017 - Prime Ministry Strong Civil Society Türkiye EDUCATION PROJECT FINALIST
- 2016 - London Best Business Awards – BEST CORPORATE SOCIAL RESPONSIBILITY PROJECT
- 2016 - Best Business Awards Cigna Finans Best Corporate Social Responsibility Project
- 2014 - Quality Magazine Best Social Responsibility Project of the Year
- 37 provinces visited
- 12,800 km travelled
- 2,000 people donated blood and stem cells
- 2,286 people received training
- 42 times out in the field
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